Cosinus Makeup
(E-Commerce, Makeup)
An expressive makeup shop built around contrast, editorial energy, and a confident beauty-driven identity.
Client
Shiramiya
My role
Art Direction, Beauty E-Commerce Experience, Brand Expression, Editorial Design, UX/UI, Framer Build, Motion Direction
Date
The Challenge
The aim was to create a bolder beauty concept with personality, attitude, and stronger emotional appeal, while keeping the structure elegant and easy to navigate. The main tension was between expression and control: the design needed to feel striking, but never chaotic or overly stylized.
Review
The finished direction feels sharper, darker, and more fashion-oriented. Dramatic contrast, polished imagery, and composed layouts give the brand a confident editorial mood, while the shopping flow stays clear, focused, and refined.
